Los Angeles - Watch at your own peril. Britney Spears is lay out to receptive MTV's Video Music Awards Sunday night, a class after her overhyped, corpulence and undercoordinated comeback operation became one of the entertainment debacles of the year.
This year it's undecipherable what Spears will do to open the designate. But thankfully she appears to be in a better genial state than she did a year ago, and has even been nominative for trey awards for the clip to her single Piece of Me for Best Female Video, Best Pop Video and Video of the Year. The latter category is considered the most esteemed and will pit Spears against the Jonas Brothers' Burnin Up, Chris Brown's Forever, The Pussycat Dolls' When I Grow Up and Shut Up and Let Me Go by the Ting Tings.
The 25th anniversary of the awards show comes as music videos have become something of a rarity on the station founded to showcase them. MTV now screens a staple dieting of world TV shows, while music videos ar largely relegated, if that's the right word, to internet sites like YouTube and MySpace.
But producers design to use the usher to lionise the fine art of the music video with acts of the Apostles like the Jonas Brothers, Pink and rapper T.I. acting out "live music videos" in and around the Paramount lot where the event takes post. For model Pink will perform her hit single accompanied by a gang of despised women, shimmying down a fire escape and scene off a huge brawl.
The elaborate arrangements are intentional primarily to overcome the disappointment caused by last year's Britney bomb, which ironically helped reverse a 5-year refuse in the show's ratings. But according to MTV executives, the show is meant to represent's MTV's continued loyalty to the music video art mannequin, which still appear on MTV formats like Total Request Live.
"We are there. We are in the music video recording business,", MTV executive Dave Sirulnick told the Los Angeles Times. He pointed to a new summer series FNMTV, which is hosted by Fall Out Boy frontman Pete Wentz, who debuts fresh music videos every week before viewers talk about them on the show's website.
"The musicians we exercise with are really excited that we've elevated the status of music videos once once again, and that's led directly into this year's VMAs theme," Sirulnick said.
Helping stoke the overstrung nature of the indicate is the wacky British comedian Russell Brand, world Health Organization will host the ceremonial occasion. Presenters will include a wide cross section of today's hot and sometimes controversial young stars like Lindsay Lohan, Kanye West, Miley Cyrus and even Olympic gold medalist Michael Phelps.
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